According to The International Ecotourism Society (TIES), ecotourism can be defined as “responsible travel to natural areas that conserve the environment, sustains the well-being of the local people, and involves interpretation and education.” Ecotourism is about ensuring that your visit also has a positive impact on the local community socio-economic development, and benefits the traveler, and the environment.

Peace for Conservation. Supports men and women who have wish to operate ecotourism businesses in Lamadi area of Tanzania offering guided canoeing, local spot fishing and birdwatching trips on Lake Victoria, as well as women’s traditional dance and handicraft groups. Support may include training and mentorship on resources mobilization for these businesses. PFC works to connect these businesses with tourists who visits Tanzania, and strives to ensure conservation, communities socio-economic development, and sustainable travel for sustainable benefit sharing.

The PFC ecotourism projects help to boost existing ecotourism business enterprises in Lamadi Area of Tanzania, as well as providing an alternative livelihood for people who may have been dependant on bush-meat or other illegal wildlife harvesting in the past. Our goal is to improve the lives of local people, and support conservation efforts.


  • Canoe and Sport Fishing

Lake Victoria boosts amazing scenery including turquoise waters, plentiful wildlife, and white-sand beaches. PFC plans to assist local tour operators (which include youth) with programming, interpretive materials, guide training, and eco-tourism business planning management.

This canoeing sometimes involve spot fishing where local Lake Victorian guides are as well fishermen and women who participate in ecotourism and fishing

  • Cultural Tourism

Cultural tourism enables people to experience and share the diverse customs, traditions, and culture of Tanzania. This type of ecotourism includes having the guest staying in local homes, eating locally sourced and prepared meals, and learning about the culture of the people of Tanzania. Women’s cultural dance performances are planned as entertainment for guest’s post-canoe trip, and for tourists visiting the Serengeti National Park and Kijereshi Game Reserve. These performances often include dramatic recitals, theatre presentations, and art shows.

  • Handcrafts and Arts

PFC engages with community members who operate handicraft and artisanal businesses. These businesses create handicrafts for sale that include recycling snare wire into jewelry, earrings, and key rings, batiki making, and soap making. These handicrafts are often created in collaboration with individuals, and with international and national organizations.

PFC also works to create future self-employment and opportunities for youth and children by teaching them how to create and sell hand painted artwork to people visiting the Serengeti National Park & Kijereshi Game Reserve (ARTS4wildlife). PFC visits schools to invite interested children and youth afterschool painting classes, where they are taught how to paint, and are encouraged to create art reflecting messages against wildlife poaching, bush meat harvesting, and general conservation education.

  • Training local guides on professional tour guiding for wildlife photography ad bird watching

Tour guiding is a broad discipline and can include cultural tourism, agritourism, api-tourism (beekeeping), historical site tours, and wildlife/nature based tourism.

Peace for Conservation. offers a tour guiding course to local men and women who are passionate about supporting wildlife conservation in Tanzania. This course aims to develop skills and knowledge through formal and informal teaching approaches. Operating as a tour guide provides the guide income, and creates an alternative livelihood for people who may have been dependant on bush-meat or other illegal wildlife harvesting in the past.

Participants in the course also have the opportunity to take part in community-based conservation programs, and are then able to realize the socio-economic importance of conservation, including ecosystem functions, and values that support their livelihoods.

Graduates of the tour guiding course may be more successful in finding employment, as well as travel opportunities, with travel and tour operators, museums, hotels, restaurants, and lodges. Some tour guides currently operate canoe& bird watching tours at Lake Victoria, some of birds of Lake Victorian occur in Important Bird and Biodiversity Areas (IBAs) which has four (4) IBAs which are important for cormorants, egrets, kingfishers and herons.

  • Api-Tourism

Empowering Girls and Women through Api-tourism”

Api-tourism is a form of tourism concentrating on the traditional profession of beekeeping, focusing on the ecological, food, and medicinal uses of bee products. Api-tourism promotes pro-ecological environmental activities, making tourists aware of the huge role bees play in the efficient functioning of many ecosystem. And as an apitourist she/he will also participate in making beehives, harvesting, processing, and packing bottles of honey.

Peace for Conservation donates beehives to women groups allowing them to generate income both through Api-tourism and beekeeping activities. Income generated from Api-tourism lifts women up from poverty. The women groups benefit from entrepreneurship training related to processing honey, creating other products from the honey and best practices of improving the quality of honey product. The project also enables local honey producers to connect with private sector purchasers including exporters.

The significance of beekeeping as an income-generating activity is due to the fact that many people use honey as food and medicine, and also to create products for sale. The people who live next to wildlife corridors will also benefit from the sale of honey and honey-based products and by offering Api-tourism activities.